Mobility Intelligence
Demand Side Platform
(MI-DSP™)
For Mobile Network Operators (MNOs) who want to enter and profit from the Mobile Advertising marketplace, Groundhog Technologies offers a Demand Side Platform (DSP) integrated with a MNO-Specific Data Enrichment Platform (DEP). Using our DSP, MNOs now can launch their own programmatic mobile advertising services for marketers and advertisers.
FEATURES
Precise targeting with 500+ MNO-Specific and IAB compliant labels
Enhanced performance with advanced optimization engine
GDPR-ready data encryption and anonymization mechanism
Access to top-tier global and local inventory
Integration with leading advertising performance measurement partners
Real-time insights to campaign performance
Benefits
- Empowers MNOs to go beyond SMS, MMS and Geo-fencing to meet with the requirements of the highly demanding digital advertising market.
- A plug & play DSP for MNOs to launch their own programmatic mobile advertising services.
- Ensures advertising is pushed to the right person at the right moment with advanced AI capabilities.
- Allows MNOs to step away from reliance on OTT players in the rapidly evolving digital world.
- Eliminates risk of data exposure or transfer to the external environment by using highly secured Personally Identifiable Information (PII) system.
