A Tier-one APAC operator has selected Groundhog Technologies Inc. as a critical partner to maximize Mobile Advertising Service business potential.

By January 31, 2017APAC, News

Cambridge, MA- January 31, 2017

A leading APAC operator has chosen Groundhog Technologies’ MI-DSP™, a premium Demand Side Platform designed specifically for Mobile Network Operators (MNO) to broaden its mobile advertising services to advertisers and agencies in its respective market.

According to the leading digital research firm eMarketer, the APAC region will continue to have the highest CAGR in total media advertising spending in the world from 2014 to 2020.  Furthermore, Mobile Advertising is expected to take on 70% of total digital advertising spending in Asia by 2021. MNOs that already see these trends coming into fruition can seize these opportunities immediately by taking advantage of MI-DSP™ from Groundhog Technologies.

Designed and built for MNO, MI-DSP™ is able to offer optimized audience-targeting across the vast mobile advertising inventories of websites and applications.  Powered by Deep Learning Algorithms developed and patented by Groundhog Technologies, the optimization engine sits in the heart of the platform; promising to bring in increased revenue streams to the operators.

This APAC operator also chose MI-DSP™ for its privacy-by-design architecture.  The stringent privacy-protection mechanism embedded within the platform allows the operator to protect its data on the highest industry standards, meeting all Data Protection Regulations.

Groundhog Technologies continues to bring innovative products to the mobile telecommunications industry based on its years of industry expertise, its R&D capabilities, and its outstanding team of data scientists from globally renowned research institutions.  Through deep collaborations with tier-one MNOs, Groundhog Technologies has helped operators monetize their network data and increase customer satisfaction.

About Groundhog Technologies

Groundhog Technologies is the leading provider of Mobility Intelligence. Our solutions can reveal the locations, Quality of Experience (QoE), context, and lifestyles of all mobile users in the operator’s entire network 24×7. This carrier-grade platform continuously transforms billions of daily network events and petabytes of data into ubiquitous intelligence. This invaluable knowledge empowers our partners to improve services and generate new revenue streams by enabling various applications for Geo-CEM, Geo-Analytics, and Geo-Targeting. Since 2001, Groundhog Technologies has been helping the foremost operators in the world to maximize their network and business potential.